In Which I Give SEO Advice on Search Engine Watch

Chatting through a tin cans connected by a string

I take great pride in my knowledge. I don’t assume I know something unless I’ve had actual experience with the subject, or have consulted extensively with someone who does. Usually, the latter doesn’t even count for me—I have to test their knowledge on my own, so I know I understand their experience.

All pride is ultimately fragile, and while my knowledge acquisition is a strength, my pride in my knowledge is a major downfall. Nothing makes me angrier than an “expert” who has never applied their knowledge, except perhaps an “expert” who questions my knowledge when I know first-hand their application did not do what they thought it did.

Client-server communication is core to SEO, but I’ve probably met only two professionals with an understanding of response codes. I felt it was important to get some practical information out on status codes—one of the most misconstrued areas of SEO.

You can read my Beginner’s Guide to Server Response Codes at Search Engine Watch. Thanks to the editorial team there for letting me contribute!


#CMGRHANGOUT PRESENTS: Managing community conflicts & controversies


This Halloween episode of CMGRHangout is scary. Not “spooky”, not “creepy”, but downright “oh you did not just insult my favorite President” SCARY. Conflict is difficult for every person on this planet, and as community managers our instinct is often to squash it before it starts. On this panel, we talked about why you want to encourage healthy controversy and how to define boundaries and prevent it getting it out of hand. We also talk about why community members do better with controversy sometimes, and how it affects their trust in each other and your brand.


#CMGRHANGOUT PRESENTS: Transitioning into a community career


Today I joined some of the fantastic #CMGRHangout community to share my experiences and advice for starting a career in community management. It was the first time I’d been on a video panel with this many people, and despite stumbling over myself a lot I think I got to make some solid points on the parts important to me–especially for the last discussion question! There’s probably a blog post in there waiting to be written…


In Which My Decisions On Someone Else’s Podcast Improve


This week: the exciting conclusion of Jonathan Green‘s Fighting Fantasy book, Night of the Necromancer.  Thom and I, armed with only our wits, a couple decent microphones, and a pair of dice who hate our guts, sift through putrescent evidence to avenge our most foul and unnatural murder. We learn all sorts of new ghoulish abilities this week, mostly because neither of us wrote them down last time and we had to guess what our character knew.

Fun story—we recorded this entire episode over the course of a couple hours and found during the last session that Thom forgot to hit “record” on his side! Never daunted, we fired the adventure back up and retraced our steps, actually doing quite a bit better the second time around. We really enjoyed this book and I’d definitely recommend buying it (or others by the author) for some serious group fun. Or play by yourself, if you’re into that kind of thing. I’m not going to judge.

Click through the cut to hear Thom and me write a bad necromance.


In Which I make Poor Decisions On Someone Else’s Podcast


I meet the most interesting people on Twitter. Sometimes, the most interesting people invite me to participate in the adventure of an afterlifetime in which we die on the first page and everything goes downhill from there. Unable to refuse the lure of undeath, I teamed up with Thom (early #FF there) to hop aboard the podcast ship and voyage into Jonathan Green‘s Fighting Fantasy book, Night of the Necromancer. Armed with only our wits, a couple decent microphones, and a pair of dice who hate our guts, we sift through putrescent evidence to avenge our most foul and unnatural murder.